RandomScrawls
Decidedly mundane…

Bowing Down to Local Culture

One thing that struck me the most while I was making an omra pilgrimage to The Holy Land last week was how English doesn’t have traction in The Kingdom of Saudi Arabia. For the whole eight days I was there, I barely met three people that spoke acceptable English. The rest just had terrible, broken English or didn’t bother to speak in it and chose to go with their native tongues instead.

Perhaps that’s the reason why so many international brands went with localizing their brands when the enter the KSA — or better yet, Arabian — market. As evidence, I bring to you a collection of how the brands cope with the fact.

Fuddruckers

Chilis

Applebee’s

United Colors of Benetton

Payless

Pizza Hut

Debenhams

Starbucks Coffee (do you notice the mermaid-less logo?)

Oreo

Pepsi

Sony

KFC

Burger King

MAC Cosmetics

NEXT

Subway

Giordano

Swatch

HSBC

Cinnabon

The Body Shop

Baskin Robbins

3 Responses to “Bowing Down to Local Culture”

  1. what mall is that? it’s so interesting to know those brands have arabian names :)

    • @bluescupofcoffee:
      I’m not really sure what’s the name of mall. But it’s located in Mecca, right next to Masjidil Haram. It’s the one with the gigantic clock tower.

      • Oic… Yes, i know that mall. I’ve visited it. I think i should pay more attention to surrounding to get interesting view. Maybe i was busy shopping at that time. I should visit the mall again then 😊


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